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Hindu Dharma Prachara Parishad
With an aim to spread Sri Venkateswara Bhakti cult across the country and to preserve, propagate and promote Hindu Sanatana Dharma, TTD has set up “Hindu Dharma Pratisthanam” in 1969 and later it was named as “Dharma Prachara Parishad”. This was rejuvenated as Hindu Dharma Prachara Parishad (HDPP) in 2007.

The agenda of the HDPP is to promote, propagate and preserve Hindu Sanatana Dharma as the official dharmic face of TTD by organising spiritual discourses, dharmic and devotional programmes.

As a part of its religious activities, HDPP produced audio cassettes of the Nalayira Divya Prabandha Pasurams through Sri Venkateswara (SV) Veda Recording Project and promoted the prabhandam and pasurams as the basic tenets of Sri Venkateswara Swamy temple Sampradayam. HDPP conducted various religious programs to bring the Lord closer to his devotees and also to enhance and enrich the spiritual and devotional quotient in TTD activities.

Activities conducted by Hindu Dharma Prachara Parishad are as follows:


HDPP launched a unique program of performing the celestial wedding of the replicas of processional deities in all the rural and urban areas across the states of Andhra Pradesh and Telangana and also the country. This program has gained immense popularity as the devotees are provided with an opportunity to witness the celestial wedding of the Lord at their home towns. Emboldened by the response, TTD launched an exclusive Kalyanotsavam project to perform these celestial weddings across the country and abroad.
To enlighten the masses, especially the youth, about our ancient traditions and values that are enshrined in the temples - the epicentres of our rich heritage and culture, HDPP designed a unique programme –Managudi, a mass temple festival with public participation across thousands of temples in the State. It is performed twice a year in the auspicious months of “Shravana” and “Kartheeka” with an aim to bring people back to the temples by highlighting the culture of the temples.
Under this programme the students of Class X, Inter I and II years are trained on various moral subjects for a week during their summer vacation. This programme aims at inculcating moral values to the students and make them responsible future citizens of the country.
Nada Neerajanam is a unique platform in which an open air theatre is set up near the Srivari temple at Tirumala to showcase the great Indian heritage, especially its bhakti tradition in the form of dance and music.

It is a cultural phenomenon and a platform that has served as a host to many classical music and dance programmes. A 90-minute programme is being staged every day without a break since August 15, 2009 featuring leading Indian artistes. This platform has also created a record of sorts in the world. Budding artists and also veterans are given an opportunity to serve Lord Sri Venkateswara Swamy by presenting a performance (music or dance) at the platform. Nada Neeranjanam shows are also aired live by Sri Venkateswara Bhakti Channel (SVBC) regularly.

Padyamdwara Paramartham
Kaisika Dwadasi
Nada Neerajanam
Kala Neerajanam
Bhakti Chaitanya Yatras