To enhance the spiritual ambience among the devotees thronging to Tirumala to
get the darshan of Lord Sri Venkateswara Swamy, TTD has introduced traditional
dress code in 2013. Initially it was implemented for the pilgrims who are taking part
in Arjitha Sevas and now it has been extended to VIP pilgrims seeking break darshan of
Lord Sri Venkateshwara Swamy, and general pilgrims who go for Rs.300 and Rs.50 darshan.